In today's digital landscape, creative operations has become an essential component of eCommerce businesses. However, managing and optimizing these operations can be a daunting task. This is where AI and machine learning come in. These technologies offer a range of benefits that can streamline and enhance the creative process, ultimately helping businesses to stay ahead of the curve.
First, we'll dive into a few quick thoughts on where we see AI helping in the industry in the near future and then, on to the episodes.
One of the most significant benefits of AI in creative operations is turning out to be automation. AI-powered tools can automate repetitive tasks such as copywriting, image tagging, and cataloging, freeing up valuable time for creative teams to focus on more strategic activities. By automating these tasks, businesses can accelerate their creative operations, increasing productivity and ultimately, revenue.
Generating New Content
Generating new AI content or "generative AI," refers to a subset of artificial intelligence that involves creating images, videos, music, or text, using machine learning algorithms. Unlike traditional AI, which typically focuses on recognizing and classifying existing data, generative AI is designed to generate new data that is similar to the existing data it has been trained on. It feels like a creative ops team might just have the data needed to make something like this flourish.
Another advantage of AI in creative operations is the ability to leverage predictive analytics. By analyzing data from previous campaigns and user behavior, AI can provide insights into what creative assets are most likely to perform well in the future. This allows businesses to optimize their content and maximize its impact, reducing the risk of producing content that does not resonate with their target audience.
And now, let's get into the most recent episode on AI in creative operations.
Episode #102: Preparing for AI in Creative Ops with Raphael Ruz of Hogarth Australia
In this episode of The eCommerce Content Creation Podcast at the end of February, Raphael Ruz, Photographic Operations Manager at Hogarth Australia and an imaging technologist, shares his insights on the impact of emerging technologies, particularly AI, on the creative production industry. They discuss in depth about the longevity of the current applications. It's early days and there's so much to explore.
The two discuss how creative teams should be actively in the new space because as Raphael is reminded of a quote, "Technology changes quickly, organizations change much more slowly." If you're not a part of the journey from now, how are you supposed to decide what should be looked into more, what works, what doesn't work, etc.?
Organizations should have a position on AI technologies in general, and in doing so, answer three big questions: how do you intend to use it, how will you expose it to your brand, and is it to eliminate headcount, boost productivity, or deliver better products for less? In short, the time to start thinking about the future of AI in eCommerce was yesterday.
Episode #97: Generative AI and eCommerce with Mark Milstein of vAIsual
In January, Daniel was joined once again by Mark Milstein from vAIsual to discuss the evolution of AI technology for image creation. Mark provides an update on the legal and ethical considerations surrounding the use of AI tools for content creation, and makes predictions on their future commercial use. He also introduces a forthcoming tool that could further accelerate this already rapidly advancing technology.
The episode reflects on Mark's previous discussion on the "synthographer," now more commonly known as a prompt engineer, who inputs instructions into AI tools to produce photorealistic images. The podcast revisits the buzz around these tools since their release to the public in the latter half of 2022, and the ensuing conversations on their impact on the future of content creation.
As the use of AI tools becomes more prevalent in creative and marketing circles, it is crucial to consider their implications and ensure their use is both ethical and legally compliant. This episode offers valuable insights into the latest developments in this rapidly evolving field.
Episode #93: Future Tech Round Up - 2022 Clip Show
At the end of 2022, The eCommerce Content Creation Podcast presented a special clip show that rounded up some of the key discussions on future technology for creative production (including AI). The last few months have seen a surge in the spotlight on generative AI for image creation, copywriting, and other applications. Throughout the year, the podcast has featured conversations with experts from companies at the forefront of providing future tech solutions for creative production.
In this episode, listeners heard from Ajay Bam of Vyrill, Mark Milstein of Vaisual (also in episode 97, above), Ben Conway of VNTANA, Mark Duhaime of Orbitvu, and Patrik Bluhme of ProFoto. The clip show offers a retrospective look at some of the most notable discussions on the technology that is transforming eCommerce, from AI-powered content creation to augmented reality and beyond.
As the industry continues to evolve, it's crucial for businesses to stay up-to-date on the latest advancements and trends in order to remain competitive. This episode is a must-listen for anyone looking to gain insights into the future of eCommerce and the role that technology will play in shaping it.
Bringing it All Together
AI and machine learning are becoming increasingly important elements in creative operations. By automating repetitive tasks and leveraging predictive analytics, these technologies can help businesses optimize their creative processes and ultimately drive revenue. As the eCommerce industry continues to evolve, it's crucial for businesses to stay ahead of the curve by incorporating AI. And if not incorporating it all, at least being aware of what's out there to incorporate.
We can all agree that technology is not going to slow down, let's all remember to stay on top of it.