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Just a Couple of First Term Photo Instructors with Dan Urbano

Chief evangelist at Creative Force


In this episode, Daniel Jester and Dan Urbano discuss their experiences teaching photography classes and the challenges they faced. They reflect on the importance of understanding the needs and knowledge levels of their students and adjusting their teaching accordingly. They also discuss the focus of their classes, including the importance of shooting product photography on white backgrounds and the role of software like Capture One. The conversation leads to a deeper exploration of personal artistic expression and the changing perception of creativity in today's society. The episode concludes with a reminder of the crucial role that imagery plays in e-commerce.


  • Understanding the needs and knowledge levels of students is crucial for effective teaching.
  • Teaching product photography should focus on shooting on white backgrounds and understanding software like Capture One.
  • Personal artistic expression should be valued and nurtured, even within a commercial photography career.
  • Creativity is increasingly seen as an asset in various fields, driving a new artistic Renaissance.
  • Investing in creative teams and imagery is essential for successful e-commerce.


00:00 Introduction and Teaching Experiences

03:12 Teaching Challenges and Lessons Learned

14:24 Defining the Focus of the Photography Class

23:11 Reflection on Personal Career and Artistic Expression

30:52 Creativity and Artistic Renaissance

38:52 Closing Thoughts on Creativity and E-commerce

About the host

Chief evangelist at Creative Force

Daniel Jester is an experienced creative production professional who has managed production teams, built and launched new studios, and produced large-scale projects. He's currently the Chief Evangelist at Creative Force but has a breadth of experience in a variety of studio environments - working in-house at brands like Amazon, Nordstrom, and Farfetch as well as commercial studios like CONVYR. Creative-minded, while able to effectively plan for and manage a complex project, he bridges the gap between spreadsheets and creative talent.