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Generative AI and E-commerce with Mark Milstein of vAIsual

Chief evangelist at Creative Force


Just about a year ago, Mark Milstein of vAIsual joined Daniel to discuss what he referred to as the future of image creation. He described the synthographer, some might now call a prompt engineer. An individual who inputs the correct set of instructions to an AI tool that produces photorealistic images. Flash forward to the second half of 2022, when these tools made a huge splash in creative and marketing circles as they were released to the public, sparking tons of conversations about the future of content creation as well as the legality and ethics of it all. Mark joins Daniel again today for this episode to give an update on the legal side of the AI conversation, make some predictions on commercial use of AI tools, and share with us forthcoming tool that could accelerate an already quick moving technology.

Key Takeaways

  • Mark was on this podcast in a previous episode and described a process where a user would enter keywords and an AI based tool would generate photorealistic images. In the second half of 2022, generative AI tools like Dall-e and midjourney burst onto the scene and got creative and marketing professionals everywhere buzzing
  • There are still many ethical and legal concerns that need to be cleared up before we can see true adoption of these tools at the enterprise level. Currently there are some lawsuits on the horizon that will clarify and cement some of these things. Between the the recording of this episode and it's release, new lawsuits have been filed that should answer some of these lingering questions around the legality of data sets used to train.
  • It's possible that some larger organizations with huge image libraries will be able to train their own licensed and un-trained version of one of these tools, overcoming that legality issue around copyright ownership.
  • Sinfusion is a new training algorithm that will allow these tools to create imagery that is very realistic using much smaller data sets then past tools. Mark calls this earth shattering.
  • Regarding Daniel's prediction that a brand may generate a campaign this year using AI, Mark feels that it's indeed possible. The building blocks exist including vAIsual's Dataset Shop which has image datasets are available which are totally released and free for use in this capacity.
  • Mark predicts that legally and ethically viable generative AI tools will be commercially available by the end of summer 2023.

About the host

Chief evangelist at Creative Force

Daniel Jester is an experienced creative production professional who has managed production teams, built and launched new studios, and produced large-scale projects. He's currently the Chief Evangelist at Creative Force but has a breadth of experience in a variety of studio environments - working in-house at brands like Amazon, Nordstrom, and Farfetch as well as commercial studios like CONVYR. Creative-minded, while able to effectively plan for and manage a complex project, he bridges the gap between spreadsheets and creative talent.