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Flash Back: Process vs. Product with Scott Willson of Patagonia

Chief evangelist at Creative Force


We’ve been thinking a lot about planning ever since the recent Creative Force webinar on editorial production. Specifically how planning differs from editorial to product photography. On the editorial side, you know when you start a project you’ll need photo, video, h/mu, styling etc. for a set number of days. Running an ecomm studio adds an element to that, the idea of carryover. How much product will I have left over at the end of the day, and what does that mean for staffing tomorrow, or next week? All of this thinking about planning reminded us of this conversation with Scott Willson of Patagonia, specifically when he talks about how a well functioning, efficient studio often looks like things are running smoothly and easily. Due in no small part to planning. Let’s flash back to Episode 24, process vs. product with Scott Willson of Patagonia.

About the host

Chief evangelist at Creative Force

Daniel Jester is an experienced creative production professional who has managed production teams, built and launched new studios, and produced large-scale projects. He's currently the Chief Evangelist at Creative Force but has a breadth of experience in a variety of studio environments - working in-house at brands like Amazon, Nordstrom, and Farfetch as well as commercial studios like CONVYR. Creative-minded, while able to effectively plan for and manage a complex project, he bridges the gap between spreadsheets and creative talent.